mTap vs ZoomInfo
Pay-as-you-go enrichment credits, 90% accuracy, tied to the event where you met them — without a $15,000+ annual contract.
ZoomInfo is an enterprise B2B database designed for large-scale prospecting, with contracts that typically start at $15,000+ per year. mTap enriches the contacts your team captures in person at events, pay-as-you-go, at 90% accuracy, with the event context tied to the record. The two are often complementary; for in-person motion, mTap stands alone.
Scorecard
| Dimension | mTap | ZoomInfo |
|---|---|---|
| Primary use case | Enrich in-person captures from events | Enterprise prospecting database |
| Accuracy | 90% per captured record | High but DB-wide; varies by segment |
| Pricing | Pay-as-you-go credits (~$0.18–$0.25) | Annual contract, $15,000+ typical |
| Event context on record | Yes (where you met) | No |
| CRM sync | 6 CRMs, two-way | Most major CRMs |
| In-person capture | Paper, badge, tap, QR | Not applicable |
| Contract length | None | Annual, sales-gated |
The wedge, explained
For in-person workflows, yes. For broad cold-prospecting against a database of millions of accounts, ZoomInfo is still the right tool. Most teams use both — ZoomInfo for outbound databases, mTap for the people they actually met.
mTap commits to 90% on every captured record across company, title, LinkedIn, phone, and email. ZoomInfo's accuracy varies by segment and is measured across its database as a whole, not per record at point of capture.
No. Enrichment is pay-as-you-go (~$0.18–$0.25 per credit). There is no annual commitment; you spend only on the contacts you actually capture.
ZoomInfo's database scale is unmatched — for cold outbound to a target account list of thousands, it is hard to beat. The trade-off is the price tag and the fact that it does not capture the room or remember the conversation. ZoomInfo gives you the data; mTap gives you the data plus the context of when, where, and why you met the person.
Every conference contact enriched and routed.
Partners stopped paying for an enterprise DB they only used for event follow-up.
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