Does Luma have a CRM integration?

Luma exports a CSV and connects to Zapier. It does not bridge attendees into your CRM as enriched contacts the way mTap does.

Can I move my next event from Luma to mTap?

Yes. Import your attendee list, set up the registration page, and connect your CRM — most organizers move in an afternoon.

Does mTap have a discovery feed like Luma?

No. mTap events are yours — we do not run a marketplace that recommends competing events to your attendees.

mTap vs Luma

Luma owns the moment before the door opens. mTap owns what happens after.

Q: Does Luma enrich contacts?

No. mTap enriches every attendee to 90% accuracy and syncs the record into your CRM.

Q: Is mTap cheaper than Luma?

Yes. mTap is 0.5% + $0.30 per paid ticket; Luma is 5% (or Luma Plus at $59/mo flat). On a 200-person, $50 event, the per-event difference is roughly $430.

Hosting plus business-card identity, 90% enrichment, and a CRM bridge — at a per-ticket fee 10× lower.

Get mTap Free Calculate your savings →

TL;DR

Luma is great for getting people to an event (check-in QR, attendee discovery, beautiful event pages) and you leave with a CSV — no card identity, no enrichment, no CRM bridge. mTap hosts the event and turns every attendee into an enriched CRM contact with drafted follow-up. mTap is 0.5% + $0.30 per paid ticket; Luma is 5% (or Luma Plus at $59/mo flat).

Scorecard

mTap vs Luma, side by side

Dimension	mTap	Luma
Event hosting + check-in	Yes	Yes
Attendee networking	Yes — tap & swap	Yes — directory
Business-card identity	Yes — every attendee	No
Contact enrichment	90% accuracy	No
CRM bridge	Salesforce, HubSpot, Keap, Zoho, Redtail, GoHighLevel	CSV export only
Paid-ticket fee	0.5% + $0.30	5% (0% on Luma Plus $59/mo)
Discovery feed	No (yours, not a marketplace)	Yes

The wedge, explained

Where mTap and Luma actually diverge

Does Luma have CRM integration?

Luma exports a CSV of attendees and connects to Zapier for downstream automation. It does not bridge attendees into your CRM as enriched contacts the way mTap does — the relationship ends at check-in.

Does Luma enrich contacts?

No. Luma captures what the attendee fills in at registration. mTap enriches every attendee — and every captured contact — to a full record at 90% accuracy.

Is mTap cheaper than Luma for paid tickets?

Yes, for almost every event size. Luma is 5% per paid ticket (or Luma Plus at $59/mo flat). mTap is 0.5% + $0.30. On a 200-person, $50 event, Luma takes ~$500 and mTap takes ~$70 — 80%+ lower.

What Luma does well

Luma's UX is genuinely beloved, the event pages are gorgeous, and its discovery feed is the best in the industry for getting strangers to show up. If your only goal is getting people through the door and you do not care about what happens after, Luma is hard to beat. The boundary is that it forgets the relationship the moment the event ends.

Fee calculator

mTap vs Luma per event

Drag the sliders for a realistic event and we'll show the per-event fee for each side, live.

Paid attendees200

Ticket price

Luma fee

$500.00

mTap fee

$110.00

You save with mTap

$390.00 (78% lower)

Luma is 5% per paid ticket (or Luma Plus at $59/mo flat). mTap is always 0.5% + $0.30 — free events have no fee.

Teams already capturing the whole room

NJBIA
Research at Rutgers University
Prager Metis CPAs
1435 Capital
Star Micronics
Cadillac

NJBIA

From ~35% to 100% event follow-up.

New Jersey's largest business association replaced manual capture and a check-in tool with mTap across its calendar.

Read the story →

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