The Scene
NJBIA is one of the largest state business associations in the country, representing 22,000+ member businesses across New Jersey. Their calendar is built around events: legislative breakfasts, annual gatherings, regional meetups. The whole organization runs on relationships forged in those rooms.
The Frustration
Before mTap, every event ended the same way: a pile of business cards, a stack of sign-in sheets, and a to-do list nobody had time to finish. Roughly one in three attendees ever heard back. The relationships that justified the event existed only in someone's memory by Friday.
The Moment
NJBIA rolled out mTap across staff and at the registration desk. Attendees tap or scan in at check-in; conversations get captured in the moment; mTap enriches each contact to a full record and drafts the follow-up before the room empties. The Hub fills itself during the event.
The Results
100%
of attendees followed up (vs ~35% before)
3×
more contacts captured per event
Same-day
follow-up — every time
“mTap changed what we can actually do at an event. We used to leave with a pile of cards and a to-do list. Now we leave with every single person already followed up.”