The Scene
Star Micronics is a global precision-manufacturing brand. Trade shows are the bedrock of the business — the only place buyers, integrators, and reps meet face to face for entire vertical markets.
The Frustration
Rented badge scanners only worked at one booth at one show. A pile of cards came home in a tote bag. Most of them never made it into Salesforce; the ones that did landed two weeks later with half the fields blank.
The Moment
The team adopted mTap for every show on the calendar. Capture happens on the floor — card, badge, or tap — enrichment fills the record to 90%, and contacts flow into the CRM in real time with the show attached as source.
The Results
5×
more contacts captured per trade show
90%
enriched to a full record automatically
Real-time
sync into CRM — no post-show CSV