The Scene
The Middlesex Regional Chamber is a regional business chamber whose value to members compounds with every event it runs. Breakfasts, member mixers, ribbon cuttings — each is a chance to deepen a relationship, if the chamber can show up afterwards.
The Frustration
Like most chambers, the bottleneck wasn't attendance — it was what happened in the week after. Sign-in sheets, photo recaps, and a hopeful invitation to the next event. The connections members came for didn't get instrumented.
The Moment
The chamber adopted mTap at the registration desk and across staff. Attendees check in with a tap; conversations get captured into the Hub; same-day follow-ups go out with the event in the subject line. Members feel the difference.
The Results
Same-day
follow-up to every member who attends
One Hub
for the whole chamber's membership graph
Members
feel the chamber is showing up for them