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Case studies · Consultants

Cogent Connections · Business consultancy

Triple the warm follow-up rate.

3× warm-contact follow-up rate

By Roopak Gupta, Founder & CEO, mTap

Last updated:

The Scene

Cogent Connections is a consultancy whose entire pipeline lives in the rooms its partners walk into — chamber events, industry summits, intro coffees.

The Frustration

The team was meeting the right people; they just weren't reaching back out fast enough. Cards piled up. Warm leads cooled. The follow-up note that mattered most was the one that never got written.

The Moment

mTap captures every contact at the moment of meeting, enriches the record, and drafts the same-day follow-up. The partners review and send. The cool-off cycle is gone.

The Results

3×

warm-contact follow-up rate

Same-day

drafted follow-ups, partner-reviewed

0

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